Anything that can be linked, can be shared.
With Glome users can create Social Objects of anything and invite friends to join or help. These objects are linked to users SoftAccounts, so they are personal and private, until the user decides to share them.
Sharing the Social Objects is just sharing a link,
through any means the user wants, giving others tools to join and enrich the experience. For example event planning, gaming and social shopping with cart sharing and cost splitting are good examples of Social Objects.
Digital is best when it's social, but friends do not force friends to register.